Mad. Sq. Eats returns on September 5th! Want a taste of what’s to come? Our lineup has been posted, and is looking mighty fine. You can look forward to lobster rolls, gumbo, oysters on the half-shell, wood-fired pizza, crepes, charcuterie, empanadas and so much more taking over the west side of Madison Square. Come hungry!
The stars of Mamma Mia! hit Broadway Bites for a proper feast of Red Hook Lobster Pound lobster rolls, Roberta’s pizza, Brooklyn Taco’s guaco taco, Mighty Balls meatballs, Macaron Parlour sweets, Nunu’s frozen white wine sangria, and of course a Mama Mia grilled cheese sandwich from Mrs. Dorsey’s Kitchen. Check out the video!
Broadway Bites closes today, August 1st, but don’t fret: it will be back October 1st, with a whole new lineup of deliciousness.
Only one week of Broadway Bites remains (until October, at least), which begs the very important question: Have you had your gelato–and Korean tacos and mushroom dumplings and Turkish pastries and beer floats–today?
As the market winds down, we wanted to give a special shout to one of the vendors who always puts a smile on our faces, not just because his gelato is so darn good. Luca Meacci is the passionate Italian expat behind the stateside branch of Gelato Ti Amo, which launched in Cortona, Italy, in 2010. Meacci tried the gelato on a visit to his home region of Arezzo in 2011, met with the founders the very next day, and the rest is (sweet) history.
We love Meacci’s gelato for its purity of flavor and its obsessive devotion to top-notch ingredients. Read on to learn more, and get thee to Broadway Bites to taste for yourself!
UrbanSpace: What inspired you to bring Gelato Ti Amo stateside?
Luca Meacci: I have been living in New York for ten years now, and I was missing the taste of gelato that I grew up with! I am from Arezzo and I always go back in September. During the summer of 2011 I went to Cortona and tried some gelato. I immediately fell in love with the gelato and with Gelato Ti Amo. The next day I met with one of the founders about the possibility of bringing Gelato Ti Amo to New York City. I am someone that eats gelato all year round and I thought that it could be great for me to recreate that in the greatest city in the world.
US: For those who don’t know, can you explain the difference between gelato and ice cream?
LM: Yes. It’s very easy for me to answer that. The first difference is that gelato has less fat then ice cream. The churning speed is different. Ice cream is churned faster and harder than gelato to incorporate air into the mixture. Gelato is churned at a slower speed, which means not as much air is whipped into the mixture keeping it dense. Another difference is that Ice cream is heavy on the cream. In order to be legally labeled it is required to have at least 10 percent fat content . We don’t use any cream, we only use organic certified USDA approved Milk. And our fat content is only 4 percent.
US: Again, for those who don’t know: will you explain what sets your gelato apart from the rest?
LM: We get our milk and mascarpone from Mukki Latte, a milk company from Tuscany in business since 1954 and a USDA approved organic certified company, which is a synonym of quality. Just to give you an idea of how quality is important to us, we choose our products very carefully. Our raspberry, strawberries and figs come from Arezzo (Tuscany), lemons come from Sorrento (Naples), hazelnuts from Langhe (Barolo area, Piedmont), pistachios from Bronte (Sicily), chocolate, coconut and mango from the Caribbeans. If you go to one of our locations in Italy you will find exactly the same taste.
US: I know choosing one favorite flavor would likely be impossible, so how about choosing a favorite flavor for each season — spring, summer, winter and fall?
LM: Spring: strawberry sorbet
Summer: pistachio gelato
Winter: hazelnut gelato
Fall: mascarpone and figs gelato
*July 9, 2014: It’s official — Smithfield Market has been saved! And UrbanSpace founder Eric Reynolds has put forth proposals for a Covent Garden-style public market.
*Update! June 30, 2014: Lady Gaga gives a plug to the Smithfield salvation effort! Read the story here — a crowd of Lady Gaga lookalikes marched on Parliament to protest the destruction of the historic market (seriously) — and check out the action on Twitter at #SaveSmithfield
April, 2014: UrbanSpace in London is currently engaged in a high-profile battle to save the historic Smithfield Meat Market, a Victorian era landmark built in 1883, from a controversial £160m plan to scoop out the “innards” and insert blocks of modern shops and offices. The proposed plan would effectively destroy the interiors, leaving only the facade intact.
Despite the success of the public inquiry to save the Victorian era Smithfield Market, which came to a close on February 28th, the battle continues. Henderson Global Investors’ barrister is refusing Save Britain’s Heritage campaigners’ rival plans for the redevelopment of the Smithfield Market in London.
Henderson’s intention is to redevelop the derelict General Market buildings, which once sold meat, fish, fruit and vegetables, into an office building scheme with shops and restaurants. The $266 million plan would “mutilate” Smithfield’s interiors. Eric Reynolds, the founder of UrbanSpace Management, which is working with Save Britain, hopes to enable the spirit and fabric of the historic Smithfield Market buildings to be preserved. The alternative refurbishment plan would retain a significant amount more of the original architecture than Henderson’s plans.
UrbanSpace’s latest market, Broadway Bites, is in full swing in Midtown’s Greeley Square. Why should you come join the feast (running through August 1st)? We’ll let the pros explain…
The Insatiable Critic’s Maria Yagoda feasts through the market:
What to drink with this eclectic feast? Quite Clearly Nunu’s Chocolate’s frozen white wine sangria — a sweet slush of South African white wine and frozen fruit. I had to order a second. This one I drank alongside Mason Jar NY‘s masterfully fried pickle chips. Greeley Square never looked better.
Time Out New York lists us on its Food Lovers’ Summer Bucket List:
The seasonal pop-up market comes stocked with tried-and-true favorites from folks like Roberta’s and Red Hook Lobster Pound, along with festival virgins such as La Newyorkina, Brooklyn Taco and Breads Bakery.
Restaurant Girl hits each of the Broadway Bites newcomers, tasting Japanese rice balls, Indian tacos, Thai popsicles and more:
The enthusiasm is infectious at this plucky, young stand (their only location is at Broadway Bites), where they serve authentic, Bangkok street specialties, such as Basil Fried Rice, Som Tum Salad, and an especially tasty Pad Thai.
AM New York has the skinny on how it all goes down:
Office workers on the west side of Midtown Manhattan have reason to be excited: every day for the next two months Broadway Bites will be open in Greeley Square Park, just south of Herald Square, from 11 a.m. – 9 p.m. The pop-up food market is presented by UrbanSpace, an organization that turns open spaces into vibrant and active places for people to come together.
Style Cartel calls for a Cartel Hangout on Broadway:
Broadway Bites by UrbanSpace is the latest food pop-up near Herald Square that houses over 20 very different options of delicacies. From brisket sandwiches with blueberry puree and pickled onion to Maine lobster rolls to buffalo chicken arancini to pistachio cannolis to Korean barbecue tacos, unless you have strict dietary restrictions you can’t choose just one.
Catch the latest on Broadway Bites by checking the hashtag #BwayBites on Twitter and Instagram. Warning: It will make you hungry…
We’re thrilled to announce that Broadway Bites (#BwayBites) will be returning to Greeley Square this summer. The popular pop-up market will be open seven days a week from June 3rd – August 1st, 11am – 9pm daily. The market is a collaboration between UrbanSpace and the 34th Street Partnership.
New Broadway Bites vendors include Brooklyn Taco, Gelato Ti Amo, La Newyorkina, Melt Bakery, Palenque, Graffiti / Me & You, CAЯNAVAL, Hong Kong Street Cart, Onigiri by Tampopo and Breads Bakery.
Broadway Bites veterans back for more include Roberta’s, Red Hook Lobster Pound, Bar Suzette, La Sonrisa Empanadas, Macaron Parlour, Mayhem & Stout, Mighty Balls, Chutney, Asiadog, Nunu Beers & Scoops, Bangkok Bar, Stuffed Artisan Cannolis, Arancini Bros, Charlito’s Cocina, Mimi & Coco NY, Seoul Lee Korean BBQ, Mexicue, Mrs. Dorsey’s Kitchen, Jicama: California Street Food, Mason Jar NYC, Two Tablespoons, Momofuku Milk Bar and mmm enfes. (Find the full lineup here.)
We’ll see you in Greeley Square!
For our first Broadway Bites Vendor Spotlight of the season, we caught up with Uri Scheft, the dough-kneading mastermind behind Union Square’s Breads Bakery. From sweet babkas and rugelach, to savory sandwiches and burekasim, Uri will be serving his spectacular baked goods from June 3rd to August 1st at Broadway Bites in Greeley Square.
Rather than play it cool, we’ll admit that we were beyond thrilled when we heard that Chef George Mendes, the incredibly talented chef at the helm of ALDEA, would be launching a brand new concept at Mad. Sq. Eats. Chef Mendes pitched the concept of 100 Sardines as the “bad little brother” of ALDEA, featuring classic Portuguese street food prepared with fresh, seasonal ingredients (think ramps)… and he’s absolutely delivered. Since launching on May 2nd, 100 Sardines has fast established itself as one of the must popular, unique booths at this spring’s installment of Mad. Sq. Eats – market goers, journalists and influencers are completely obsessed with the food, the service and the atmosphere.
We spoke with Chef Mendes about 100 Sardines, and his first foray into the madness of food markets. Read more below!
1. ALDEA, your Michelin-starred restaurant, has been incredibly successful. What inspired you to venture beyond fine dining and tackle a completely different challenge, like Mad. Sq. Eats?
It was definitely a challenge, but I wanted to fulfill a desire for making rustic, fun food. We’ve never really done a menu of simple Portuguese dishes, so I saw this as something completely different; a way for us to grow another arm and do something casual and fun. Read More
Take one glimpse at the #MadSqEats hashtag on social media and you’ll find yourself with a lunch lust list to last you through the market’s close! As a thank you to our loyal foodies and market devotees, we will now be hosting a weekly Instagram food photography contest, effective Thursday, May 8th. Read More