Madison Square Eats NYC-2749
Madison Square Eats NYC-2749
Roberta’s Marg Pizza
Roberta’s Marg Pizza
Broadway Bites Sign
Broadway Bites Sign
Mad. Sq. Eats – 2013
Mad. Sq. Eats – 2013
Slide 6
Slide 6
NBC New York + Macaron Parlour's ice cream sandwich

NBC New York hearts Macaron Parlour’s ice cream sandwich

NBC New York / New York Live stopped by Broadway Bites for a taste of…a lot. Roberta’s pizza, Brooklyn Taco, Graffiti’s dumplings, a beer ice cream float from Nunu Beers and Scoops, and more. We’ve got mad respect for Joelle Garguilo; girl knows how to eat! Watch the full video here

We're seriously digging the pinkie-up pizza-eating technique

We’re seriously digging the pinkie-up pizza-eating technique


smithfield general market


*July 9, 2014: It’s official — Smithfield Market has been saved! And UrbanSpace founder Eric Reynolds has put forth proposals for a Covent Garden-style public market.

*Update! June 30, 2014: Lady Gaga gives a plug to the Smithfield salvation effort! Read the story here — a crowd of Lady Gaga lookalikes marched on Parliament to protest the destruction of the historic market (seriously) — and check out the action on Twitter at #SaveSmithfield

April, 2014: UrbanSpace in London is currently engaged in a high-profile battle to save the historic Smithfield Meat Market, a Victorian era landmark built in 1883, from a controversial £160m plan to scoop out the “innards” and insert blocks of modern shops and offices. The proposed plan would effectively destroy the interiors, leaving only the facade intact.

Despite the success of the public inquiry to save the Victorian era Smithfield Market, which came to a close on February 28th, the battle continues. Henderson Global Investors’ barrister is refusing Save Britain’s Heritage campaigners’ rival plans for the redevelopment of the Smithfield Market in London.

Henderson’s intention is to redevelop the derelict General Market buildings, which once sold meat, fish, fruit and vegetables, into an office building scheme with shops and restaurants. The $266 million plan would “mutilate” Smithfield’s interiors. Eric Reynolds, the founder of UrbanSpace Management, which is working with Save Britain, hopes to enable the spirit and fabric of the historic Smithfield Market buildings to be preserved. The alternative refurbishment plan would retain a significant amount more of the original architecture than Henderson’s plans.

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The Word on #BwayBites

June 18, 2014

UrbanSpace’s latest market, Broadway Bites, is in full swing in Midtown’s Greeley Square. Why should you come join the feast (running through August 1st)? We’ll let the pros explain…

The Insatiable Critic’s Maria Yagoda feasts through the market:

What to drink with this eclectic feast? Quite Clearly Nunu’s Chocolate’s frozen white wine sangria — a sweet slush of South African white wine and frozen fruit. I had to order a second. This one I drank alongside Mason Jar NY‘s masterfully fried pickle chips. Greeley Square never looked better.

Broadway Bites 2014_03

Time Out New York lists us on its Food Lovers’ Summer Bucket List:

 The seasonal pop-up market comes stocked with tried-and-true favorites from folks like Roberta’s and Red Hook Lobster Pound, along with festival virgins such as La Newyorkina, Brooklyn Taco and Breads Bakery.

Broadway Bites 2014_11

Restaurant Girl hits each of the Broadway Bites newcomers, tasting Japanese rice balls, Indian tacos, Thai popsicles and more:

The enthusiasm is infectious at this plucky, young stand (their only location is at Broadway Bites), where they serve authentic, Bangkok street specialties, such as Basil Fried Rice, Som Tum Salad, and an especially tasty Pad Thai.

Broadway Bites 2014_42

AM New York has the skinny on how it all goes down:

Office workers on the west side of Midtown Manhattan have reason to be excited: every day for the next two months Broadway Bites will be open in Greeley Square Park, just south of Herald Square, from 11 a.m. – 9 p.m. The pop-up food market is presented by UrbanSpace, an organization that turns open spaces into vibrant and active places for people to come together.

Style Cartel calls for a Cartel Hangout on Broadway:

 Broadway Bites by UrbanSpace is the latest food pop-up near Herald Square that houses over 20 very different options of delicacies. From brisket sandwiches with blueberry puree and pickled onion to Maine lobster rolls to buffalo chicken arancini to pistachio cannolis to Korean barbecue tacos, unless you have strict dietary restrictions you can’t choose just one.

Catch the latest on Broadway Bites by checking the hashtag #BwayBites on Twitter and Instagram. Warning: It will make you hungry…



We’re thrilled to announce that Broadway Bites (#BwayBites) will be returning to Greeley Square this summer.  The popular pop-up market will be open seven days a week from June 3rd – August 1st, 11am – 9pm daily.  The market is a collaboration between UrbanSpace and the 34th Street Partnership.

New Broadway Bites vendors include Brooklyn Taco, Gelato Ti Amo, La Newyorkina, Melt Bakery, Palenque, Graffiti / Me & You, CAЯNAVAL, Hong Kong Street Cart, Onigiri by Tampopo and Breads Bakery.

Broadway Bites veterans back for more include Roberta’s, Red Hook Lobster Pound, Bar Suzette, La Sonrisa Empanadas, Macaron Parlour, Mayhem & Stout, Mighty Balls, Chutney, Asiadog, Nunu Beers & Scoops, Bangkok Bar, Stuffed Artisan Cannolis, Arancini Bros, Charlito’s Cocina, Mimi & Coco NY, Seoul Lee Korean BBQ, Mexicue, Mrs. Dorsey’s Kitchen, Jicama: California Street Food, Mason Jar NYC, Two Tablespoons, Momofuku Milk Bar and mmm enfes. (Find the full lineup here.)

We’ll see you in Greeley Square!

Screen Shot 2014-05-28 at 10.32.08 AM

For our first Broadway Bites Vendor Spotlight of the season, we caught up with Uri Scheft, the dough-kneading mastermind behind Union Square’s Breads Bakery. From sweet babkas and rugelach, to savory sandwiches and burekasim, Uri will be serving his spectacular baked goods from June 3rd to August 1st at Broadway Bites in Greeley Square.

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Sardine Toast

Rather than play it cool, we’ll admit that we were beyond thrilled when we heard that Chef George Mendes, the incredibly talented chef at the helm of ALDEA, would be launching a brand new concept at Mad. Sq. Eats.  Chef Mendes pitched the concept of 100 Sardines as the “bad little brother” of ALDEA, featuring classic Portuguese street food prepared with fresh, seasonal ingredients (think ramps)… and he’s absolutely delivered.  Since launching on May 2nd, 100 Sardines has fast established itself as one of the must popular, unique booths at this spring’s installment of Mad. Sq. Eats – market goers, journalists and influencers are completely obsessed with the food, the service and the atmosphere.

We spoke with Chef Mendes about 100 Sardines, and his first foray into the madness of food markets. Read more below!

1. ALDEA, your Michelin-starred restaurant, has been incredibly successful. What inspired you to venture beyond fine dining and tackle a completely different challenge, like Mad. Sq. Eats?

It was definitely a challenge, but I wanted to fulfill a desire for making rustic, fun food. We’ve never really done a menu of simple Portuguese dishes, so I saw this as something completely different; a way for us to grow another arm and do something casual and fun. Read More


Take one glimpse at the #MadSqEats hashtag on social media and you’ll find yourself with a lunch lust list to last you through the market’s close! As a thank you to our loyal foodies and market devotees, we will now be hosting a weekly Instagram food photography contest, effective Thursday, May 8th. Read More


Mad. Sq. Eats, our semi-annual food market in New York’s Flatiron District, is officially open for the month of May!  The market will be open seven days a week from 11am – 9pm until Friday, May 30th.  For a full list of vendors, please click here.

We look forward to seeing you soon!

Tofu and quinoa rollTwo Tablespoons is the brainchild of awesome vegetarian chef duo, Katya Kosar & Gosha Danilov.  These two are passionate about healthy food, offering dishes that are clean, locally grown, vegetarian and gluten-free – wow! We don’t know about you, but we always feel better when we eat fresh, real cuisine, and Two Tablespoons makes doing so easy and enjoyable.

This will be Two Tablespoons’ first time as a vendor at Mad. Sq. Eats and we highly suggest paying their booth a visit! They’ll be serving a fresh, seasonal menu that includes yummy summer rolls and glass noodle salads.  Here’s a little “behind the scenes” in the meantime.  Read More

Optimized-Rice Burger with Fish side angle


Exciting news for our vegetarian and health-conscious pals! Hong Kong Street Cart, one of our most popular vendors at Mad. Sq. Eats (which opens on FRIDAY, May 2nd!), is returning to the park this season with a plethora of new veggie options.

New menu items include a vegetarian rice burger with fish soymeat (image above), vegetarian orange beef soymeat bun and a vegetarian rice noodle with orange beef soymeat; they’ll also be bringing back their delicious cold peanut noodles!

Stop by their booth on opening day to give the new healthy and delicious dishes a whirl. Yum!