Mad. Sq. Eats

Mad. Sq. Eats brings the diverse flavors of the city’s best restaurants and food entrepreneurs to Worth Square, a prime location in the heart of New York’s historic Flatiron District. The highly anticipated bi-annual event draws hungry crowds of neighborhood residents, workers, and tourists who enjoy this unique opportunity to savor offerings from buzzworthy eateries.


2017 Spring Market | May 13th – June 9th
11am – 9pm Daily

2017 Fall Market | September 2nd – September 29th


Worth Square – 5th Avenue between 25th and 26th Streets.



Spring 2017 Mad. Sq. Eats Vendors

Make Sandwich

MAKE Sandwich is a made-to-order sandwich shop offering modern interpretations of beloved classics featuring quality ingredients and plenty of New York hustle. Developed by Melt Shop founder Spencer Rubin, in partnership with Aurify Brands, MAKE Sandwich is located at 135 4th Avenue in Union Square. The curated menu offers nine chef-crafted sandwiches, plus a make-your-own sandwich option, all served on fresh-made bread from one of NYC’s most renowned bakeries, Pain d’Avignon. MAKE Sandwich is open daily from 11am-10pm.


Arancini Bros

Arancini Bros. is New York City’s first and only business specializing in authentic Sicilian Rice Balls, born from the greatest melting pot in the world: Brooklyn, New York.


Bao by Kaya

Bao by Kaya is an established NYC street vendor specializing in Taiwanese snacks, and the signature Taiwanese-style burger “gua bao” – a white fluffy steamed bun served with a variety of meat options.  Bao by Kaya was honored as a finalist for Rookie of the Year at the 2015 Vendy Awards.


OPPA New Korean BBQ

OPPA is new Korean BBQ. Cooking classic Korean flavors in fun new ways serving rice bowls, ssams, salads, sandwiches fried chicken, soups and more.

KBBQ by Korilla

Since 2010, Korilla has roamed the streets of NYC in its tiger-striped truck introducing Korean burritos, rice bowls and tacos to the masses. Along the way it has created a cult, following the truck.  KBBQ by Korilla is an offspring that brings a new wave of creative Korean dishes that continues the ritual of discovering gems on the streets of NYC.


Jars by Dani

Jars by Dani started when founder Dani Beckerman wanted to share her love for baking.  She came across  a mason jar in a craft store and was driven to develop the next new dessert obsession.  Something delicious and beautiful – that looked as good as it tasted.  So she experimented with recipes until successfully creating her signature line of jars.  The buzz on social media made Dani realize she had something special.  So she took to the city streets, hand delivering each jar around Manhattan herself.  Dressed in a cute outfit and hat, of course.  Once just a fun idea turned into a full-fledged business.
Today, it’s love at first bite as Jars by Dani continues to capture the hearts of fans in NYC and nationwide.  Even A-Listers like Diane Von Furstenberg, Kenneth Cole and Teen Vogue have made Jars by Dani a must at their fashion events.  We invite you to grab a jar and surprise your party guests with something different and delicious!  #GetJarred


Homestyle Taiwanese by Zai Lai

Good to see you! Come on in. Enjoy some of mama’s cooking. Only the best ingredients with lots of veggies. Here, have some more!


Gotham Poke

Gotham Poke will bring a modern take on hawaiian cuisine from one big island to the other (Manhattan)! Unique varieties of marinated poke over an array of healthy delicious bases creates the perfect meal or snack. This new concept is from the team behind Takumi Taco.


Mr Bing – Beijing Street Foods

Mr Bing’s mission is to introduce America to traditional Beijing street crepes, made hot & fresh in front of the customers. For those already familiar with bings, we aim to instill a sense of nostalgia for the China street food culture they remember.



Frida’s Favorites

Frida’s Favorites is a new traditional Mexican concept serving “Traditional Mexican Soul Food.” New York’s multicultural core makes it the food capital of the world, and Frida’s Favorite celebrates that eclectic energy of different cultures coming together through food.  You won’t find a melting pot here, but you will find some of the best Mexican cuisine in the city.



Since opening in Bushwick in 2008, Roberta’s has become a neighborhood institution, a culinary destination, and an incubator for progressive entrepreneurship. And oh, the pizza: mozzarella is made fresh every morning, salumi comes from American and Italian producers, and seasonal vegetables are used throughout the year.


Bolivian Llama Party

The three brothers behind the Bolivian Llama Party known for bringing their brand of fun & delicious Bolivian food to trendy hot spots like Output, Royal Palms, Smorgasburg and Rockaway Beach are now opening Manhattans first Bolivian Salteña café.

Opened in 2012 by Alex, Patrick and David Oropeza, BLP serves modern Bolivian food for the discerning NYC palate. It has been recognized for it’s innovative take on Boliviancuisine by Eater NY, The Gothamist, CNN, New York and TimeOut Magazine. Bolivian Llama Party takes traditional Bolivian dishes and playfully reimagines them with seasonal and locally sourced ingredients.  They hope to bring world-wide recognition to the rich culinary history of Bolivia through their fun and creative efforts.


Cheesesteaks by The Truffleist

From the makers of small-batch 17% truffle butter featuring black perigord truffles from France and European style butter, come Cheesesteaks by The Truffleist. This isn’t your average Philly Cheesesteak, folks.


Coney Shack

Coney Shack Southeast Asian Tacos started out in 2012 as a food cart from the deep corners of Brooklyn.  With the success of a concept that Coney Island had never seen before, and the rising popularity of Southeast Asian inspired tacos.  Coney Shack launched their Manhattan food truck in early 2015.  Since then, Coney Shack has taken home the coveted Rookie of the Year prize at the 2015 Vendy Awards, and topped Yelp’s list as the #1 rated food establishment in Brooklyn, 2015.


Jicama “California Street Food”

Jicama has created its own unique style of cuisine: “California Street Food”. They serve beautiful farm inspired salads, tacos and tamales that rejuvenate and invigorate. Jicama appeals to those who love the beauty and brightness of healthy food.


Casa Toscana

Tuscan Gelato is the Ultimate Happiness Diet.
Eat Tuscan, Live Longer.

Palenque Colombian Food

Palenque is a company dedicated to providing delicious gourmet Colombian fusions to the New York metro area. They offer quinoa and multigrain arepas with delicious vegetarian and meat options.


Red Hook Lobster Pound

The Red Hook Lobster Pound brings sensational lobster rolls and seafood straight from the Maine coast to New York City.


La Sonrisa Empanadas

La Sonrisa Empanadas offers vegetarian, beef, chicken and pulled pork empanadas, made with only the best ingredients and authentic recipes.


Hill Country Barbecue Market

Hill Country honors the barbecue and live music capital of Texas and takes its “cue” from the legendary meat-markets-turned-barbecue-joints of Central Texas with their distinctive, dry-rub style. All barbecue is cooked fresh daily on premise in our custom meat-smoking room. Our brisket, sausage, ribs and other meats are smoked low and slow over Texas post oak and are served on butcher paper, counter-style by the pound as is traditional in Central Texas.


Bangkok B.A.R.

Bangkok B.A.R “Born And Raised” is all about cooking original family recipes just as if you were dining with the owners at their dinner table in Thailand. The flavors are bold yet harmonious, using traditional ingredients and techniques that bring you a piece of BKK in NYC.


Bar Suzette Bistro & Crêperie

A one-of-a-kind creperie crafting thin pancakes with internationally inspired fillings, Bar Suzette has taken a different approach to the casual crepe, enhancing it with a wide range of global flavors. With a wide selection of bistro favorites as well, it’s surely the perfect spot for lunch!



Artisanal grilled cheese sandwiches. Dairy farmer owned and operated. We are the definition of farm to table!


The Cannibal Beer & Butcher

There’s always something meaty going on at The Cannibal, a beer and butcher (and cycling gear) shop by day and charcuterie and small plates restaurant by night.


Melt Bakery

Melt Bakery’s mission is simple: to create delicious ice cream cookie sandwiches and deliver a great customer experience. Sourcing as locally and sustainably as possible, Melt features classic and approachable ice cream sandwich choices, a rotating gluten- and dairy-free option, and seasonal flavors.


Recent Press