Inspired by architecture and sculpture, Gail Travis of New Form Perspective is revolutionizing the way we view clothes, creating pieces of art that can be shifted and transformed depending on individual style and functional needs. Beginning September 1st, NFP will have a new home at UrbanSpace Meatpacking, right at the center of the pulsing Meatpacking District. We couldn’t be more thrilled to have Travis on board, and were excited to learn more about her magnetic pieces.
LB: Where are you from, and what inspired you to start NFP?
GT: I’m originally from Ithaca, NY. I moved to NYC after graduating Cornell University in 1999 (acquired 2nd degree through FIT studying knitwear design in Florence, Italy). After working in the high-end fashion industry for 8 years I desired to design a product that was not driven by trend or market direction. I wanted to develop something more purposeful and useful for consumers while infiltrating my love of sculpture and architecture.
LB: When was NFP born?
GT: The physical business began in Fall 2008 when I relocated to Beacon, NY from Brooklyn to have access to more space and freedom of thought. The official launch of the first NFP “series” was Fall 2009. Conceptually I have always “played” with my clothing to minimize my wardrobe. I thought to try and see how knitwear designs would translate solely based off of sculptural lines and the beautiful shapes that organically formed. I then added calculated snap placements to aid in multiple ways to wear the individual pieces.
LB: Which contemporary designers do you relate most to?
GT: I relate strongly to the Japanese and Scandinavian design aesthetic. I have great respect for Issey Miyake, Hussein Chalayan, and Yoehlee.
LB: Who is your primary demographic?
GT: The line caters to a wide demographic due to the versatility and uniqueness of the product. Typically women ranging from 25 – 55 with an eye for unique design and multi-function for their active lifestyles.
LB: What kind of materials do you use?
GT: With the sweaters I use only natural fibers to maintain the true beauty and essence of the yarns. I use mainly 100% Superfine Merino Wool, silk and 100% cotton fibers. Each design is sustainable in its ability to mold into different forms ultimately offering at least 2 or 3 different styles within one garment.
LB: What’s your definition of community?
GT: A feeling of understanding and kindness towards others. For me community is in its most true form when people physically get together and share energy and ideas that ultimately encourage new ways to see all viewpoints.
LB: What is your favorite place in NYC?
GT: I would have to say the open plaza at Lincoln Center. A culmination of architecture, movement, sound and sculpture that always gives me a complete sense of peace.
LB: Do you have a spiritual practice?
GT: I have a regular Bikram yoga practice. I find that it helps to keep my awareness to now, and not lose site of being in the moment – no matter what it is! Embrace challenges of all types as positive building blocks.
LB: Coffee or tea?
GT: I go through phases. Right now I couldn’t live without coffee!
LB: What would you be doing if you hadn’t started NFP?
GT: Would have to be some version of multi-functional design, possibly industrial or furniture design.
Travis embodies the spirit of our markets, and is clearly a true fashion visionary – we couldn’t be more pleased that she is a part of UrbanSpace Meatpacking!