Dreamscoops is owned by Joe Roselli and Leona Sager, two friends that are committed to using fresh, locally sourced ingredients. Their desire to favor quality over quantity definitely pays off, and the small batch ice cream hits the spot on a warm spring day.
Since founding the business in 2011, Dreamscoops has become a staple on the market scene; they were first featured at our Dekalb Market, and this is their first year at Mad. Sq. Eats. I chatted with Joe recently about the business and what we can expect from Dreamscoops in the future.
1. Tell us a bit about how Dreamscoops began. When did you start the business? What inspired you?
Dreamscoops began in late 2011. Leona and I had worked together at Fishtail, by David Burke, where she was the executive pastry chef, and I was a server/guitarist/barback/didn’t know a thing about the restaurant industry. I always had a strong passion to work with food, and when I contacted Leona in late 2011 to start up a project called, Dreamscoops, her exact words were “I’m in”!
So technically, Dreamscoops began in August of 2011 around the dinner table with my family, but I really feel that the passion to work with food and to eventually work together with Leona, was formed in 2009.
2. How is your ice cream produced? What makes it unique?
Leona is the most gifted pastry chef I’ve ever come across. It’s truly an experience getting to work alongside her. Her passion for food stems from a childhood in Northern California, where she would create culinary masterpieces with what local ingredients were in season. She still uses that philosophy to this day and will always continue to do so. Dreamscoops makes ice cream in small batches, the way ice cream should be made. We use all natural and local ingredients when producing. We’re not trying to reinvent the wheel. We just love making and eating ice cream, and we want to share it with everyone.
3. This is your first season at Mad. Sq. Eats. What are you enjoying about the market so far? Do you have any top selling flavors?
The vendors and managers have been outstanding to work with. My personal favorite item would have to be the Affogato collaboration with Third Rail Coffee. I’m so glad we got the chance to do it! People have really been diggin them. Our number one selling flavor is always the sea salt & caramel, and this market proved that even more so!
Everyone has been a pleasure to work alongside. Starting the day off with an espresso from Third Rail Coffee is a pretty solid deal if you ask me. We love working alongside our friends. We made some new amazing friends that we look forward to maintaining the friendship throughout the years.
4. What’s next for Dreamscoops?
We would love to open a retail store. We want to make sure that we find the right location first. As for now, we are wholesaling to restaurants, delivering pints to your door and in the process of entering your local grocery stores. Look out for us at the Hester street fair, Hester nights, and Brooklyn Night Bazaar. And who knows where else!